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Trick, Treat & Trend: Halloween 2025
Halloween falls on Friday this year, so you can bet this spooky season will be bigger, better, and creepier than ever! And with Brits spending over £775 million on themed foods during the Halloween period [Statista], there has never been a more thrilling time to stock up and stand out.
by Kiera Guinnane
04 September 2025
Food has always been at the heart of Halloween. From the Celtic festival of Samhain, where nuts, fruits and cakes were left out to appease wandering spirits, to the “soul cakes” of medieval England and the rise of American trick-or-treating, sweet creations have always played a starring role in the season’s celebrations.
Today, Halloween is one of the busiest times of year for chocolatiers and bakers. Whether you are filling moulds, pouring bars, piping cupcakes or stacking traybakes, it is the perfect moment to let your creativity run wild. Customers are no longer satisfied with just a handful of sweets. They are looking for memorable centrepieces, indulgent flavours and playful designs that turn their celebrations into unforgettable experiences.
Keep it simple with Mona Lisa‘s seasonal decorations, take a look at the 2025/26 brochure for a shot of inspiration!
Nothing sets the mood for Halloween quite like colour. Whether you are creating dramatic chocolates or playful themed bakes, the right colour palette can transform your work from everyday indulgence into something truly spook-tacular. Customers eat with their eyes first, and bold seasonal shades are what grab their attention in shop windows and on social media.
This year, the colours to conjure with include:
Black – Dark, dramatic and essential for a spooky contrast
Orange – Instantly recognisable as the pumpkin shade of Halloween
Red – Perfect for gory splatters and fiery effects
Purple – Mysterious, magical and great for a witchy twist
Green – Vivid, slime-like and guaranteed to pop on displays
Coloured cocoa butters from Mona Lisa make it easy to spray, flick or swirl these shades across your chocolates, while edible decorations like Scaglietti and Vermicelli bring texture and sparkle to bakes.
Turn up the fright factor this Halloween with bold, unexpected flavours that surprise and delight your customers. The classics will always sell, but 2025 is the year to add a little mischief to your menus.
Pumpkin Spice Drops – A Halloween staple that instantly adds warmth to ganaches, spreads, drinks and bakes.
Red Chilli Drops & Oils – A fiery twist for chocolate bars, truffles or even spooky cookies.
Spiced Chocolates – Think dark chocolate bark with cinnamon or cardamom, finished with a ghostly white chocolate drizzle.
These flavour pairings are a great way to elevate your seasonal range, moving beyond “sweet” into something memorable and adventurous, hitting the “swicy” and “swavoury” trends.
Halloween is the perfect excuse to go big on fun, flavour and creativity. Customers love bakes that surprise and delight, whether that’s through striking colours, unexpected fillings or playful decorations.
Here are some essentials for 2025:
Doughnuts – Glazed, filled or sprinkled with spooky toppings.
Cookies – Filled with green “slime”-like sweet goodness (simply colour White Chocolatey Spread with green gel).
Muffins – Packed with gooey, colourful fillings and eerie finishes.
Brownies – Drizzled with white chocolate webs, topped with sprinkles.
Cupcakes – Swirled with bright buttercream and finished with decorations.
Try filling bakes with Colac Apple, Raisin & Cinnamon Sundae Topping for a warming autumnal centre, or go ghoulishly green with Keylink Essentials 15% Pistachio Spread. Both add flavour, texture and a touch of surprise that will keep customers coming back for more.
No Halloween range is complete without chocolate moulds that capture the spirit of the season. From fun lollipops to dramatic 3D pumpkins, moulds let you shape chocolate into creations that are as eye-catching as they are delicious.
Some of our frightful favourites include:
With high-quality moulds from Chocolate World and Martellato, you can craft everything for your Halloween showstoppers. They are durable, easy to use and designed for consistent results, they are also the perfect tool to take your seasonal creations to the next level.
When it comes to Halloween, looks matter just as much as taste. Customers want chocolates that stop them in their tracks, and Halloween transfer sheets are the fastest way to achieve that wow factor. Simply apply to your moulded pralines, bars or lollipops for an instant seasonal upgrade.
Some frightfully fun favourites of ours include:
- Transfer Sheets; Halloween Night
- Halloween Transfer Sheets for Lollipops
- Transfer Sheets; Hypnotic Halloween
- Funny Pumpkins Transfer Sheets
- Transfer Sheets; Festive Skulls
- Bloody Hands Transfer Sheets
- Vampy Transfer Sheets
- Transfer Sheets; Ghosts
Whether you go for creepy, cute or truly chilling, transfer sheets give you maximum impact with minimal effort.
Once your spooky bakes and chocolates are ready, the final step is to package them in style. Seasonal packaging not only protects your creations, it also helps them stand out on shelves and gives customers that instant “treat” feeling.
This year, we have got plenty of options to help you add that extra Halloween magic:
Happy Halloween Polypropylene Bag – With a fully integrated card base, these freestanding bags keep their shape even with lighter products. Perfect for filling with biscuits, chocolates or Halloween treats.
Pumpkin Satin Ribbon – Bright and playful, this ribbon is perfect for tying up chocolate boxes, hampers or autumn gifts.
Orange Pull-bow Ribbon – A quick, eye-catching way to finish seasonal packaging with flair.
Burnt Orange Raffia Pull-Bow Ribbon – Rustic and fun, ideal for adding colour to your Halloween displays.
Black and Orange Ribbons – Available in satin, woven and organza, these classics are versatile staples for dressing up boxes, bags and gifts.
From bold bows to themed bags, the right packaging makes your Halloween goodies look as irresistible as they taste.
With the right colours, flavours, moulds and packaging, you’ll be ready to turn Halloween 2025 into a season of treats your customers won’t forget. Stock up, get creative and let the spooky celebrations begin!
We love to see your creations, tag us on social media @keylinkltd with all your Halloween creations!
Kiera is a Marketing Executive, a certified sweet tooth, proud dog owner to two beautiful pups, and all about clothes, handbags and make-up.
Her favourite chocolate is Valrhona Opalys 33% White Chocolate.
Halloween 2025 Lands on a Friday this year! So...get ready for Bigger Thrills with Bold Colours, Fun Flavours, and Creative Tools to Make Your Range Shine!
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