About Keylink
For everyone working in confectionery & bakery
We’re the UK’s leading wholesale retailer to chocolatiers, bakers, manufacturers and pastry chefs, supplying chocolate and cocoa products from the world’s premier chocolate manufacturers, as well as our own range of products, Keylink Essentials.
Our Story
Keylink’s story began in the 1970s on the outskirts of Sheffield, when founders Fred and Sue Waldman discovered fresh cream Belgian chocolates and started to import them from Europe into the UK. The small, family business rapidly grew and Keylink’s range soon expanded to include ingredients, equipment and accessories for chocolatiers and pastry chefs.
In 1991, the Waldmans retired and the company was taken over by the current owner, Sanjeev Ramchandani. By 2000, the company had moved away from finished confections, and packaging was added to the growing ingredient product range, making Keylink a one stop shop for chocolate and confectionery businesses.
Now, we’re proud to offer everything anyone working with chocolate and sweet ingredients could need! From artisan chocolatiers to pâtissiers, bakers and gelaterias, we stock an enormous range of chocolate and cocoa products, ingredients, decorations, fillings and flavourings, spreads, toppings, equipment, packaging, and more. And now, our range of Keylink Essentials offers an affordable way to fill, flavour and decorate your bakery creations without compromising on quality.
Our Mission
We believe that sweet treats can be a force for good, and it’s our aim to help you find and choose sustainable products from ethical brands. Many of the chocolate brands we work with are partnered with nonprofit organisations and impact driven programs, and several are certified B Corporations. You can find the sustainability credentials of each brand on their dedicated brand page by clicking the logos below.
In our mission to have a positive impact on the chocolate industry and the environment, we’ve sourced a wide range of recyclable, compostable and biodegradable packaging – most of which can be personalised with your own branding or design, so there’s no compromise on style!
Whatever our customers need to meet their own business goals and targets for sustainability, we’re always here to advise on which chocolates, ingredients, and packaging options are the best fit.
Together, we can make the world a better, fairer and more delicious place!









