Wait, before you automatically click “Essential Cookies” please read...
.svg "Keylink Limited"){kind=logo}
Callebaut's New Taste Wheel
Discover Callebaut’s New Taste Wheel: Your Guide to Choosing the Perfect Chocolate
For over 100 years, Callebaut® Belgium 1911 has been the trusted chocolate of chefs and makers worldwide, crafted from bean to bar with consistency, quality and performance at its heart. Now, Callebaut® begins a new chapter: Masters of Taste. And at the centre of this evolution is a powerful new tool designed to help you create with greater confidence and precision: the Callebaut Taste Wheel.
Based on 7000+ sensory tests and real chef input, explore the chocolates and cocoa powders that will bring your desired taste profiles to life.
Taste Starts Here
Choosing the right chocolate is essential to crafting unforgettable flavour, and the Taste Wheel makes that easier than ever. Whether you’re looking for a bright, fruity profile to lift your ganache or a deep, roasted note for your signature brownies, the Taste Wheel lets you explore Callebaut’s entire range through intuitive flavour families.
With a clearer overview of taste profiles, you can quickly match the chocolate’s character to your recipe, ensuring perfect harmony in every creation. Focusing on the three key taste dimensions: taste, mouthfeel and flavour, Callebaut enhances the chocolate experience and helps you to tailor your products perfectly to your and your customers’ preferences.
As part of the Masters of Taste evolution, Callebaut® has refined its portfolio to make it simpler to navigate chocolates, decorations and cocoa powders. While your favourite recipes remain unchanged, Callebaut® now applies a Low Roasting process to enrich each cacao’s natural notes, revealing the true personality of every origin bean. This means the flavours you discover on the Taste Wheel are more expressive, more nuanced, and more representative of the bean’s unique terroir.
What Drives Taste?
Taste is the one language we all understand. Callebaut has identified three key taste drivers – recipe, origin, and process – to help chefs craft great-tasting chocolate experiences.
- Recipe: the balance of cocoa, butter and sugar that sets sweetness, intensity and melt
- Origin: soil and climate that turns beans into bold, bright, or floral profiles
- Process: precise fermentation, roasting, and conching for refined depth and flavour
Explore the new Signature Collection and Selection ranges, or dive straight into flavour exploration using the Taste Wheel.
Masters of Taste is more than a new look. It’s a renewed commitment to chefs and makers. With the Taste Wheel guiding your flavour journey, you’re free to do what you do best—create exceptional chocolate experiences.
With technical support from Callebaut’s Chocolate Academy experts, including a series of online tutorials and a troubleshooting guide, and a diverse range of chocolate and cocoa products to choose from, Callebaut aren’t just chocolate makers; they’re Masters of Taste.
