The Blond Chocolate Bakery Trend

Customers Prefer Blonds: Give Your Bakery a Glow Up with Blond Chocolate

Blond chocolate has been around for a while now, but it’s been growing in popularity the last couple of years thanks to social media.  

What is blond chocolate, I hear you ask? Well, it can be made one of two ways, either by cooking white chocolate at a low temperature until the sugars caramelise, or by making your white chocolate with pre-caramelised sugar. The result is the same, a creamy smooth white chocolate with a warm colour and caramel flavours.  

But we’re not here to talk about the ins and outs of chocolate today. We’re here to show you how you can bring the blond chocolate trend to your bakery business and capture your customers’ attention. Let’s dig in… 

by Lyndsey Hall

21 May 2024

The Genuine Article

A little bit of luxury goes a long way, especially when it comes to chocolate. When in doubt, add a touch of real blond chocolate to your bakery products to really wow your customers and give your products a decadent finish. 

We love Valrhona’s Dulcey blond chocolate, Cacao Barry’s Zephyr Caramel, Callebaut’s Gold chocolate and the brand new Veliche Gourmet Euphoria for a delicious drizzle, thin coating or even a silky ganache or buttercream to top and fill cakes and pastries. 

Full of Promise

Pipe the mouthwatering taste of salted caramel or dulce de leche into your bakes for an indulgent golden centre. 

Discover more golden brown and delicious fillings in our blog Caramel Alternatives Your Customers Will Adore.

And to top your creations, use white compound coating and white chocolatey spread to create a scrumptious layer With the look and taste of white chocolate, but without the need for tempering, compound coatings are a baker’s dream! Add a drizzle of caramel sauce and your bakes will be almost ready for their close up…

Dressed to the Nines

Now you’ve got the substance sorted, it’s time to add a little style! Visual flair is key for trend-led bakery items, ensuring your social media savvy customers won’t be able to resist posting a pic of their purchase. 

Sprinkle with either Caramel Blossoms, Gold Chocolate Crispearls, or even a touch of gold leaf, et voila! Your new range of blond chocolate bakes, cakes and cookies is ready for the spotlight.

And don’t forget the drinks! Blond chocolate isn’t just for eating, you can whip up a sumptuous hot or cold chocolate drink using Van Houten’s Gold Chocolate Drink Powder. Take a look at our Recipe section for a whole menu of moreish chocolate and coffee drinks. 

We’d love to see your blond bakes, send us an email or tag us on social media @keylinkltd! 

Lyndsey is a marketing executive, writer and lover of books and chocolate from Sheffield.

Her favourite chocolate is Veliche Gourmet Intense 35.