
Fairtrade – A Brief Introduction
What is Fairtrade?
Fairtrade is a rapidly growing international movement for change that guarantees a better deal for disadvantaged farmers and workers in the developing world.
Fairtrade in the UK
- over 400 producer organisations sold in the UK in 2007
- over 300 companies are licensed to sell Fairtrade products
- over 3000 products are licensed to carry the FAIRTRADE mark
- over 90% of people in the UK have heard of Fairtrade
- over 57% awareness of the FAIRTRADE mark amongst the adult population
- over £480m spent on Fairtrade products in 2007

The FAIRTRADE Mark
The FAIRTRADE Mark is the only independent guarantee of international Fairtrade certification.
The Fairtrade Foundation is the independent, non-profit body in the UK which licenses the use of the FAIRTRADE Mark on products that meet internationally agreed Fairtrade standards. Companies in the UK that wish to sell a product carrying the FAIRTRADE Mark, must apply to the Fairtrade Foundation.
The Fairtrade Foundation is part of an international network of organisations that are members of Fairtrade Labelling Organisations International (FLO). FLO is the leading standard setting and certification organisation for Fairtrade.
For more information on the Fairtrade Foundation, please visit www.fairtrade.org.uk
Keylink is a registered trader of Fairtrade chocolate and Fairtrade cocoa (FLO ID: 19916)
